Hill Street sponsors FishTV
By Adnews Staff
The Hill Street Beverage Co. of Toronto has signed a sponsorship agreement with media company Fish On Productions. The beverage company will be the title sponsor of television program FishTV. Hill Street will use the sponsorship to promote its line of alcohol-free drinks. FishTV airs on 10 networks in Canada and three in the US, reaching an audience of approximately 6.5 million per year.
Hill Street has also signed a promotional agreement with Leo Stakos, the host of the program, through which Stakos will act as a spokesperson for the brand.
“FishTV is a terrific media property with a very passionate fan base, and we're excited to tell their significant audience about our products, all of which they can safely enjoy while doing something they love to do,” said Terry Donnelly, chairman and CEO of Hill Street. “We're thrilled to be working with FishTV.”