Medec rebrands as Medtech Canada
By Adnews Staff
Toronto-based Medec, a national association representing medical technology companies, has rebranded as Medtech Canada. According to the organization, the new name is intended to better reflect the evolving nature of the medical technology industry.
“As health care systems in Canada are increasingly focused on achieving more digital and patient-centred approaches to care, the medtech industry is there to provide safe and effective technologies and solutions that can make significant contributions to achieving these goals and enabling patients to live the lives they want to live,” said Brian Lewis, president and CEO of Medtech Canada. “The work of our association has adapted in lockstep with these changes, working collaboratively with our health system partners towards improving patient care and our new brand identity reflects this.”