Disney begins Toy Story 4 tour
Walt Disney Studios Motion Pictures Canada has begun a touring promotion in support of its film Toy Story 4. The effort, called the “Toy Story 4 Canadian Road Trip,” will visit Cineplex theatres in Vancouver, Calgary, Winnipeg, Toronto and Montreal between May 18 and June 16. Each event will include a branded recreational vehicle and a life-sized replica of the “Duke Caboom” motorcycle from the movie. Consumers will also be invited to create their own toys based on sporks, as one character does in the film. Visitors can also enter a draw for a Toy Story prize package by guessing the number of plush toys in a container.