Go RVing conducts Head into Wildhood promotion
Go RVing Canada has begun a promotion called “Head into Wildhood” encouraging consumers to consider recreational vehicles as a lifestyle. The effort, developed by Doug&Partners of Toronto, is a follow-up to the organization’s “Wildhood” advertising campaign. The new phase takes the form of an installation that is appearing at a series of RV- and outdoor-themed consumer shows. Visitors to the installation will be invited to insert their heads into a terrarium filled with plants, intended to provide an experience of nature. This will be accompanied by social media activities.
“More and more people are looking to trade the pursuit of material acquisitions for unique and memorable experiences,” said Matt Syberg-Olsen, executive creative director at the agency. “The ‘Head into Wildhood’ installation reminds them to listen to the voice inside that’s pushing them toward these experiences, and that they can answer it by going RVing.”