Go RVing Canada conducts new Wildhood campaign
By Adnews Staff
Go RVing Canada, an organization representing recreational vehicle manufacturers, dealers and campground operators, has begun a new advertising campaign that encourages consumers to pursue "authentic experiences." The initiative, called "Bring Back Wildhood," was developed by Doug&Partners. It presents travel by RV as a way of creating "meaningful memories" with friends and family members.
The national campaign consists of 30- and 60-second television commercials, cinema and print advertising, online video, six-second bumper ads, online materials, social media activities and public relations. Broadcast media buying is being conducted by Spark Foundry, while the online component is being handled by Jungle. Web design was conducted by Level, with social media support by Social Sesame and PR from Citizen. The campaign will run through the spring.
"Unlike so many other things you can do with your leisure time which focus on specific destinations or activities, RVing is all about rediscovering the spirit of adventure and freedom we felt as kids, and really focusing on the people you're with," said agency founder Doug Robinson. "So our creative inspiration was all about the memories you can make when unplugging actually allows you to reconnect."