Michaels updates loyalty program
By Rob Bale
Arts and crafts supply retail chain Michaels has updated its loyalty program in Canada. The Michaels Rewards program now consists of Red, Gold and Platinum levels that offer different loyalty point percentages depending on the amount a consumer spends per year. The new program also offers tiered birthday discounts and other benefits.
“Bringing an upgraded loyalty program to Canada is a significant milestone in our mission to fuel the joy of creativity and celebration everywhere we serve,” said Derek Schweitzer, senior vice-president of Canadian stores at Michaels. “The brand-new benefits provide our Canadian customers with the exclusive value and perks they've been waiting for, making it easier than ever to create and celebrate what they love.”