Sponsorship roundup
By Adnews Staff
Beer brand Coors Light has renewed its sponsorship agreement with specialty television channel Sportsnet for its coverage of the 2013 National Hockey League trade deadline for a second year. The agreement encompasses exposure on five Sportsnet properties, including in-studio branding, TV billboards, logo integration, magazine advertising, online materials at Sportsnet.ca, radio elements and mobile materials. "Our continued partnership with Coors Light enables us to build on the great momentum we created last year to deliver our biggest and best trade deadline coverage to date," said Jamie Michaels, director of strategic brand integration at Sportsnet. "We are proud to have a premium brand like Coors Light join us every step of the way across all media platforms, providing hockey fans with complete access to the latest trade news and the best hockey content in the country, whenever and wherever they want." Coors Light is a brand of Molson Coors Canada. Sportsnet is a division of Rogers Media.