Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Bet99, NHL debut online game

Sports Venture Holdings and its sports betting subsidiary Bet99 have signed a promotional agreement with the National Hockey League in Canada. Through this multi-year agreement, Bet99 will become a sponsor of the league. The two organizations will also launch a free game called NHL PrePlay which consumers can access online at <>. Each game day during the NHL season, players will be offered a set of predictive questions such as, “Who will win tonight's game?” Other questions will be based on NHl Edge data, such as, “Which of these players will have the hardest shot?” Players will receive points for correct answers. The top-scorer for the 2022-23 season will receive $100,000. Additional prizes will include NHL Shop gift cards, game tickets and trips to NHL event. Bet99 will also receive broadcast exposure on Rogers Sportsnet for its various brands, as well as digital and social media brand exposure.

“This partnership is groundbreaking for Canadian hockey and sports fans,” said Jared Beber, CEO of Bet99. “NHL PrePlay will amplify fan engagement and excitement around NHL games, especially the prizes, which include access to once-in-a-lifetime experiences. Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers. Not only is the NHL PrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming. We'll also leverage our partnership with NHL star Auston Matthews, taking this agreement to the next level.”

« Back Next »

Related stories Comments