Expedia sponsors NHL
By Rob Bale
Online travel company Expedia has signed a sponsorship agreement with the National Hockey League in North America. During the multi-year agreement, the firm will be the exclusive travel sponsor of the league in the US and Canada. Expedia will have brand exposure on the NHL's rink boards during the regular season and the Stanley Cup Playoffs. The agreement include participation in events including the NHL All-Star Weekend, Heritage Classic, Winter Classic and Stadium Series. Online, Expedia will be the presenting sponsor of the Stanley Cup Playoffs Bracket Challenge and the Second Chance Bracket.
“NHL fans will go near and far to support their team,” said Tracey Weber, general manager of Expedia. “We’re excited to partner with the NHL to help fans easily plan and book trips to cheer on their favorite team. From take off to puck drop, Expedia can help fans get there, stay there and make the most of every NHL travel experience, while saving when they bundle flights, hotels and more.”