Pizza Hut launches hockey podcast
By Rob Bale
Fast food chain Pizza Hut Canada has begun a promotion timed to coincide with the National Hockey League playoff season. Called the “Bandwagon Hockey Coach,” the effort consists of a podcast aimed primarily at new and casual hockey fans seeking to become more informed about the game. The biweekly podcast is being distributed on Spotify.
“Playoff hockey is when everyone in Canada becomes a fan, whether you’ve watched every game all season or you’re just jumping in now,” said Jennifer Ligotti, chief marketing officer at Pizza Hut. “At Pizza Hut, we know game night is about the people you’re watching with and the food you’re sharing just as much as the action on the ice. The ‘Bandwagon Hockey Coach’ is for the fans who love the excitement of the playoffs but might need a quick refresher before puck drop.”