Dare begins Sweet Escape campaign
By Derek Winkler
Dare Foods has begun a new national campaign called “Sweet Escape” for its Whippet cookie brand. Developed by Dentsu Creative Canada, the campaign is aimed at a younger audience. It consists of television and digital advertising, as well as in-store materials. The creative depicts the product as “a relatable treat for Canadians everywhere.”
“The campaign builds on Whippet’s belief that a treat can satisfy more than just a sweet tooth,” said Ari Elkouby, chief creative officer at Dentsu Creative Canada. “It can spark the imagination, offer a sense of emotional relief and transform an ordinary moment into something unexpectedly delightful. In a world of constant noise, we leaned into the idea of Whippet as a true moment of pause.”