Dare Foods hires Grip
Cookie company Dare Foods of Kitchener, ON, has retained Grip of Toronto has its agency of record for creative and digital services. The agency originally pitched for project work for cracker brand Breton. This assignment was then expanded to include Dare's full product line in Canada and the US. "Grip's strategic approach to our business within its values-based communications process excited our senior leadership team," said Tom Hare, vice-president of marketing and technical services at Dare Foods. "We also saw an opportunity to work with senior level creative people who could help us flesh out the emotional benefit of our brands under the 120-year-old Dare trademark."