KFC hires John St.
Fast food chain KFC Canada has retained John St. of Toronto as its advertising agency of record. The firm won the account in a pitch process involving an unknown number of contenders. The account was previously held by Grip. KFC is a subsidiary of Yum Brands.
“After 9 years of incredible partnership with Grip Limited, we made the tough decision to part ways,” said Samantha Redman, chief marketing officer at KFC Canada. “Grip Limited is a first-rate agency that has produced outstanding work for KFC over many years and played a key role in re-establishing the KFC brand in Canada. However, we are very excited for the next chapter of our brand transformation journey as we join forces with John St. Their track record in transforming big retail brands from top to bottom is exceptional and they really, really impressed our team.”