KFC breaks Sorry Manners campaign
By Rob Bale
Fast food chain KFC Canada has begun a campaign called “Sorry Manners.” Developed by Courage Inc. of Toronto, the campaign seeks to communicate that fried chicken is best eaten with bare hands. The creative depicts a dinner party filmed in the style of a period drama at which the guests abandon etiquette to eat KFC food. The campaign consists of television, digital, out-of-home and social media advertising. Media work is being handled by UM Canada, with public relations by Glossy. KFC Canada is a subsidiary of Yum Brands.
“We’re not just reminding people of what makes KFC irresistible, we’re showing them,” said Katherine Bond-Debicki, chief marketing officer and chief digital officer at KFC Canada. “With ‘Sorry Manners’ we wanted to reinforce ‘Finger Lickin’ Good’ with a culturally relevant insight and a creative execution that is not only visually interesting but that entertains in a way that is distinctively KFC.”