Ruffles debuts KFC flavoured chip
By Adnews Staff
PepsiCo Foods Canada and KFC Canada have begun a joint promotion consisting of a KFC chicken-flavoured Ruffles potato chip. The co-branded product will be sold nationally for a limited time. In addition, the packaging include an offer of 20% off a KFC order over $10 online or via the KFC mobile application.
“KFC's secret recipe is one of the best kept secrets out there, but we couldn't turn down the opportunity to make the ultimate Finger Lickin' Good chip with such a powerhouse brand,” said Katherine Bond-Debicki, chief marketing officer at KFC Canada. “We love seeing what's happening with like-minded brands uniting, and we're thrilled to join forces with Ruffles to bring the unimaginable to consumers who know and love our products.”