Quaker Oats conducts photography promotion
By Rob Bale
PepsiCo Foods Canada has begun a promotion for its Quaker Oats line of food products. The promotion includes a photography exhibit called “100 Reasons to Rise” which consists of black and white photographs depicting 100 people in the mornings of important days in their lives. The exhibit ran for one day at The Harbourfront Centre in Toronto before moving to Union Station for three days. The promotion also includes an interactive digital presentation of the images and the personal stories of their subjects at <http://www.100reasonstorise.com>.
“We're thrilled to introduce the next phase of the expansive ‘You've Got This’ initiative, ‘100 Reasons to Rise,’ to Canada,” said Logan Chambers, senior director of marketing at PepsiCo Canada. “This inclusive campaign celebrates everyday heroes, including 14 Canadians, who ignite greatness in others by sharing their story and morning routine on a day that matters. [Photographer] Misan Harriman's exceptional ability to capture genuine human connections perfectly embodies the spirit of this project.”