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Intact Insurance continues campaign

Intact Insurance has begun a new phase in its ongoing “For Everything You Care About” campaign. Developed by Cossette, the campaign focuses on “cherished moments and memories” that are protected by insurance. It includes a video depicting a mother and her daughter in their house over a span of years. The campaign includes television and radio commercials, online ads, out-of-home ads and social media content. It will run until Aug. 25. Media work is being handled by PHD.

“This campaign puts emotion at the forefront of its creative,” said Alexandre Gadoua, creative lead at Cossette. “Through personal stories, we delve into the profound emotional bonds people have with certain possessions and the memories they represent. This human-centered approach allows us to set Intact Insurance apart within the industry.”

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