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Belairdirect releases new advertising

By Rob Bale

Insurance company Belairdirect has released new advertising called “Simpler than using smart devices.” The ad promotes the company’s claims process as “easy and straightforward.” Developed by Sid Lee, the 60-second video depicts a couple who must file an insurance claim for damage caused by a violent uprising among their smart home devices. Media work is being handled by PHD Montreal.

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