Career Colleges Ontario begins campaign
By Derek Winkler
Career Colleges Ontario has begun a new advertising campaign called “Reflecting a Better Future.” The campaign highlights how career college graduates are needed to meet the workforce demands of the future. It encourages consumers to “upgrade their education” through the programs offered by the organization’s member schools. Career Colleges Ontario is a non-profit organization representing approximately 280 schools.
“People don't realize what a career college is, how our students help drive the economy and improve their day-to-day lives,” said CCO executive director Kate Bartz. “We have urgent workforce gaps that must be filled to keep Ontario healthy and safe. Career colleges play a unique role in our education space, and something that makes our sector life-changing is we take people who have jobs and train them for careers. It is vital for Ontario’s future that we strengthen the career college sector.”