BMO sponsors NSL
By Rob Bale
BMO has signed a sponsorship agreement with women’s professional soccer league the National Super League. Through this agreement, BMO will be the official bank of the league and the presenting sponsor of its game broadcasts. The 75 NSL regular season games and the playoffs will air nationally on TSN, RDS and CBC/Radio-Canada. The sponsorship also includes on-field branding and promotions during the playoffs and the final.
“BMO is proud to support the Northern Super League, deepening our long-standing commitment to growing the game of soccer across North America,” said Catherine Roche, chief marketing and communications officer at BMO. “This partnership reflects our belief in the power of sport to build stronger communities across Canada and we are excited to be part of the league's growth, inspiring future generations of athletes and fans from coast to coast to coast.”