StickerYou begins Legitimate You campaign
By Rob Bale
Custom printing company StickerYou has begun a North American advertising campaign called “Legitimate You.” Developed by Angry Butterfly of Toronto, the campaign is intended to highlight how custom printed materials can help a business maintain a professional appearance. It consists of social media content, digital advertising and influencer relations. The creative depicts members of organized crime adding a corporate logo to various items to make them appear more “legitimate.” The campaign also includes PR support from Duet Public Relations of Toronto.
“Perception is everything in business,” said Ira Dubinsky, marketing vice-president at StickerYou. “Whether you're running a start-up, a Fortune 500 company or a ‘family business’ with a long history, the right branding makes all the difference. ‘Legitimate You’ highlights that any brand can look professional without breaking the bank.”