Chatime resumes Bubble Tea Month promotion
By Derek Winkler
Bubble tea chain Chatime Canada will conduct a promotion from April 14 to May 11 to coincide with National Bubble Tea Month. The annual promotion began in 2020. It includes the release of a beginner’s guide to bubble tea, as well as a series of special offers that encourage consumers to sample a variety of flavours.
“Every year, we strive to make National Bubble Tea Month bigger and better than the last,” said Kenton Chan, group CEO of parent company Kevito Group. “While we love welcoming back our loyal customers, this celebration is also about reaching new audiences, people who may not be as familiar with bubble tea and its benefits. Bubble tea is more than just a drink; it’s a fun, customizable and social experience, and we want to make it accessible to everyone.”