SSPAD debuts new branding
By Rob Bale
The Montreal-based Société de Soins Palliatifs à Domicile and its associated foundation have undertaken a rebranding initiative. The new branding, developed by Agence BHLA of Montreal, consists of a new visual identity and a redesigned website for the foundation. According to the non-profit organization, the new branding is intended to be more contemporary and intuitive, and to better reflect its services. It is also intended to improve its fundraising activities. The society offers free palliative care at home to individuals with advanced-stage illnesses.
“Redesigning the SSPAD visual identity and website was a deeply meaningful process,” said Rachelle Claveau, national managing director at Agence BHLA. “The team’s dedication to palliative care and their commitment to providing comfort, dignity and connection at life’s final stage guided every creative decision. Our goal was to craft a brand identity that reflects SSPAD’s unique approach; one that prioritizes humanity, warmth and honouring lives well lived. This project was not just about design. It was about capturing the essence of SSPAD’s mission and ensuring that their visual presence resonates with the compassion they bring to their patients and families every day.”