Warrior Sports hires K72
By Derek Winkler
Sports equipment brand Warrior Sports has retained K72 of Montreal as the creative agency of record. The brand, which specializes in hockey and lacrosse equipment, is a division of New Balance. The assignment encompasses North America and Europe. According to K72, the agency will work to strengthen the brand’s relationships with sports communities in these markets.
“Warrior is a brand that feeds off the love of the game and sports culture,” said Sacha Ouimet, global creative and marketing director at Warrior Sports. “We were looking for a teammate that could capture that feeling and take it to a whole other level. K72 shares our vision and fearlessness, and we’re looking forward to seeing how this partnership helps our brand grow on the world stage.”