Magazines Canada releases campaign
By Derek Winkler
Publishing industry organization Magazines Canada has released a collection of advertising creative as part of a campaign called “We Speak Canadian Advertising.” According to the organization, the campaign is intended to highlight the importance of the Canadian magazine industry and the effectiveness of advertising in Canadian magazines. The group is encouraging its member publications to use the ads in their magazines and online. The package of print and digital ads can be downloaded from the organization’s website at <https://www.magazinescanada.ca>. The initiative is being conducted in collaboration with the Alberta Magazine Publishers Association, Magazines BC and the Association Québécoise des éditeurs de magazines.
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