Maybelline sponsors WNBA in Canada
By Rob Bale
Beauty products brand Maybelline New York has signed an agreement to become the first official beauty sponsor of the Women's National Basketball Association in Canada. The brand will be the official marketing sponsor of the first regular season WNBA game in Canada, which will take place in Vancouver on Aug. 15. As part of the sponsorship, two basketball courts in Toronto and Montreal will be refurbished to encourage accessibility and diversity in sports.
“The collaboration between the WNBA and Maybelline is a powerful stride towards inclusivity and empowerment,” said Audrey Fregeau, brand director of Maybelline New York Canada. “Through this partnership, we are excited to reach new audiences and create lasting impact in communities throughout Canada. Our initiatives will inspire confidence and champion the unique strengths of every individual.”