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L'Oreal Canada has signed a three-year agreement with the Fashion Design Council of Canada to make its Maybelline New York brand the official makeup sponsor of World MasterCard Fashion Week. The company will support participating designers with a group of makeup artists led by brand spokesperson Grace Lee. "We love how fashion and beauty come together on the runway at Fashion Week," said Stephanie Binette, brand director for Maybelline New York in Canada. "We will be there as the trend translator for the everyday woman, making it effortless and accessible to explore new looks. With Grace's arrival we now have all the key elements to tell our story. We are happy to be such an important asset to the designers at World MasterCard Fashion Week."