Benjamin Moore resumes contractor promotion
By Derek Winkler
Paint company Benjamin Moore has resumed an annual promotion called “Contractor Appreciation Month” for a fourth year in Canada. During April, the brand will host a series of events at participating retail stores aimed primarily at painting contractors. The events will feature product samples, demonstrations and prize giveaways. Events will take place in Toronto, Ottawa and Montreal. The promotion also includes a draw for a work truck outfitted with painting equipment.
“At Benjamin Moore, we believe in the transformative power of our paint,” said Mindy Murphy, vice-president of customer segmentation marketing at Benjamin Moore. “For generations, our unwavering passion for creating exceptional products and colours, crafted with the finest ingredients, has been at the heart of everything we do. The skill and craftsmanship of hardworking painting professionals are the foundation of our success, and we are honoured to recognize and celebrate their contributions this month and beyond.”