Benjamin Moore begins See the Love campaign
Paint company Benjamin Moore has begun a new advertising campaign called “See the Love” in the US and Canada. The initiative is intended to depict the quality of the company’s products and the “emotional impact of paint.” The campaign, developed by FIG, includes a 60-second commercial, along with 30-, 15-, and 6-second variants, accompanied by radio, print and digital executions.
“As a brand, Benjamin Moore fosters a sense of community,” said Steve O’Neill, chief marketing officer at Benjamin Moore. “We are dedicated to providing our customers with high-quality products and supporting those who work to transform the communities in which they live. Through the ‘See the Love’ campaign, we demonstrate how love, with the help of high-quality paint, can make a difference in people’s lives. We believe that paint has the power to transform a job into a calling for contractors, a business into a passion for retailers, a vision into reality for designers and architects and a house into a home for homeowners. For Benjamin Moore employees, this new campaign highlights personal pride in the work they do.”