Zegami launches public relations visualization service
By Adnews Staff
Zegami, a data visualisation company based in Oxford, UK, has launched a new service for the public relations industry called Zegami PR. The service is intended to allow public relations professionals to analyse media coverage for patterns by searching, sorting, filtering and grouping large collections of images and data. Users can research data related to audiences, sentiment of coverage, financial value, types of publication and journalists.
“The PR industry is coming under increasing pressure to demonstrate the true value of its work,” said Roger Noble, chief technology officer at Zegami. “The ability to measure this, and what it’s achieving in terms of influencing key stakeholders, has never been more important. In addition to this, it is also very challenging to find a way to present the findings in an impactful and easy to understand way. Data visualisation has a key role to play here and we believe our new service, Zegami PR, can help industry professionals differentiate their proposition and help growth their business through providing market leading analysis and insight around the work they do for clients.”