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A&W releases new commercial

By Rob Bale

Fast food chain A&W Canada has released a new television commercial called “Real Burger Lovers.” The execution promotes the chain’s Teen Burger menu item. The 30- and 15-second creative depicts a number of online content creators taste testing the hamburger at an A&W restaurant. The ad focuses on the freshness of the ingredients used and the quality of its beef. The national campaign was developed by Rethink.

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