Belairdirect breaks new campaign
By Derek Winkler
Insurance company Belairdirect has undertaken a new campaign called “It’s easy to understand with Belairdirect.” The effort, developed by Rethink, presents the company as “helping customers feel confident in their understanding of their insurance.” The creative depicts various people pretending to understand complex subjects. The campaign includes out-of-home and television advertising, along with online video and display ads. It will run until the end of the year. Media work is being handled by Touché Montreal, with digital media work by Rocketer and influencer relations by Clark.
“We know that trust and simplicity are what customers are looking for from their insurance provider, and that's exactly what we're exploring in this campaign,” said Bryan Dinh, vice-president of brand, digital and growth marketing at Belairdirect. “By bringing a touch of elevated humor to a topic people may find complex, we’re showing that getting clarity and transparency on your insurance doesn’t have to be complicated.”