Bel Canada hires Clark Influence
By Derek Winkler
Bel Canada Group, a cheese manufacturer based in Montreal, has retained Clark Influence as its influencer marketing agency. The firm won the account in a competitive tendering process. According to the agency, Clark will develop social media-based influencer campaigns focusing on “sharing, fun, kindness and creativity.” Group Bel brands include The Laughing Cow, Babybel, Kiri, Boursin and Nurishh.
“We're delighted to announce our partnership with Clark Influence, an agency renowned for its expertise in creating influencer campaigns in the food industry,” said Marie-Eve Robert, vice-president of marketing at Bel Canada. “Influence is at the heart of our core brands' strategy, so selecting a partner to accompany us on this adventure is important. Our collaboration with Clark Influence will play a key role in our desire to make our brands ever more conversational and credible with our targets by inspiring them with memorable and authentic marketing campaigns. This alliance promises to open up exciting new perspectives for our brands and strengthen our commitment to our consumers.”