Kruger begins Messy Paper Anniversary promotion
By Rob Bale
Toronto-based Kruger Products has begun a promotion for its household paper brands including Cashmere, Purex, Scotties and SpongeTowels. The initiative features a limited-edition “Messy Paper Anniversary Gift Box” comprising these products. It is aimed at couples celebrating their first year of marriage, known as the “paper anniversary.” Consumers can register online at <http://www.paperanniversary.ca> to have a gift box delivered to their spouse. They will also be entered into a draw for a trip for two to Messy, France.
“With Valentine's Day approaching soon, we think it's important to shine a light on the realities of married life and embrace the not-so-ugly truth that love can be messy at times,” said Susan Irving, chief marketing officer at Kruger Products. “The ‘Messy Paper Anniversary Gift Box’ is meant to commemorate the unapologetically human and messy moments that newlyweds have overcome during their first year of marriage, while staying true to the tradition of the paper anniversary gift exchange in a fun and refreshing way.”