Kruger releases restaurant bathroom guide
By Derek Winkler
Kruger Products has begun a promotion for its Cashmere UltraLuxe brand of bathroom tissue. The promotion features an online publication called the “Cashmere UltraLuxe Bathroom Guide,” which rates the quality of restaurant bathrooms in Toronto. The publication judges bathrooms on the basis of lighting, amenities, comfort and other elements. Bathrooms scoring over 70 points will receive one to three “Fleurs” in order to “highlight restaurants exemplifying the ultimate in luxurious customer experience.” The guide is located at <http://www.ultraluxebathroomguide.ca>, where consumers can also nominate additional restaurants for evaluation. Additional cities will be added in 2025.
“Celebrating and recognizing some of Canada's most beautiful restaurant bathrooms is a natural extension of our country's amazing culinary scene,” said Susan Irving, chief marketing officer at Kruger Products. “We are very cognizant to the importance of consumer experience, which makes Cashmere UltraLuxe, our softest, most luxurious toilet paper, the perfect lead for this guide and the soon-to-be coveted Fleur distinction.”