Kruger conducts Only In Canada contest
By Derek Winkler
Kruger Products has begun a contest promotion to coincide with Canada Day. The contest, called “Only In Canada,” will run until Aug. 31 and will give away a grand prize of a $10,000 vacation package to a Canadian destination. Additional prizes will include Kruger products for a year and grocery gift cards. In addition, the company Cashmere bathroom tissue brand is being promoted with social media and online video content, while its Purex brand is being promoted with a social media, online video and out-of-home advertising campaign. The creative focuses on the Canadian origin of the products. The campaign was developed by agencies including Treetop, VCG, Broken Heart Love Affair, North and Wavemaker.
“With these new multi-channel campaigns, we’re paying tribute to the softness, strength and made-in-Canada quality behind all of our brands, as we come together to celebrate this Canada Day,” said Susan Irving, chief marketing officer at Kruger Products.