Porter Airlines sponsors Tiger-Cats
By Derek Winkler
Porter Airlines has signed a sponsorship agreement with CFL football team the Hamilton Tiger-Cats. Porter will now be the official airline of the team, which will exclusively use the airline to travel to away games during the football season. The sponsorship will promote the airline’s increased service at Hamilton International Airport. It will include digital content and a fan engagement program. Porter branding will appear on Tiger-Cats jerseys. The brand will also receive exposure in the team’s stadium, during television and on other official merchandise. Porter will also be the presenting sponsor of a documentary series of online videos about the team. In 2026, the company will debut a branded installation at the stadium called the Porter Hanger.
“This partnership reflects our commitment to Hamilton and the community,” said Edmond Eldebs, senior vice-president and chief commercial officer at Porter Airlines. “We’re excited to connect with some of the most passionate fans in sports. We can’t think of a better organization to kick off our relationship with the city and look forward to bringing Porter’s unique charm to the Tiger-Cats experience.”