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Stadium Digital, Smooth Commerce form agreement
By Adnews Staff
Sports fan engagement agency Stadium Digital and mobile application developer Smooth Commerce have formed a multi-year agreement to collaborate in the creation of mobile applications for sports properties and facilities. The first organization to make use of their services is the Hamilton Tiger-Cats of the Canadian Football League. The team has launched a loyalty program app called Ticats All Access for Apple and Android devices. The software provides information to consumers based on their locations and on game status.
"It's been our privilege over the years to support the Tiger-Cats digital transformation into Canada's leading digital sports team property," said Mark Silver, president of Stadium Digital. "The partnership with Smooth Commerce is the culmination of our learning with the Tiger-Cats to combine the best of our technology with a world-class mobile commerce solution that is deeply integrated into venue technology and point of sales systems."