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Highway of Heroes Tree Campaign renews loyalty agreements
By Adnews Staff
The Highway of Heroes Tree Campaign has renewed agreements with loyalty program Aeroplan and Avis Car Rental. Through the agreements, consumers will continue to be able to donate accumulated loyalty points to the organization, which plants trees along Highway 401 to commemorate Canadian armed forces personnel who have died in combat or peacekeeping missions. In addition, from June 2h to July 1, Aeroplan and Avis will each match the points donated to the campaign.
"Last year, almost 1.5 million Aeroplan miles were donated thanks to our members and matched by Aeroplan and Avis," said Jennifer Jones, vice-president of retail, travel and strategic development at Aeroplan. "We're excited to lend our support again alongside our long-standing partner Avis to help make a lasting impact to honour Canadian veterans."