Manulife, Aeroplan sign loyalty program agreement
By Rob Bale
Manulife Financial of Toronto has signed an agreement with loyalty program Aeroplan. Through this agreement, eligible members of the Manulife Group Benefits program will receive loyalty points for engaging in activities that encourage health and wellbeing. Beginning in early summer, eligible consumers will receive Aeroplan points for activities such as exercise, mindfulness practices and the completion of educational courses, among others. Aeroplan is owned by Air Canada.
“This announcement is a huge milestone for us on our mission to drive long-term, healthy outcomes for Canadians and help our members get more health from their benefits,” said Ashesh Desai, head of Manulife Group Benefits. “By partnering with Canada's premier travel loyalty program and adding Aeroplan points to our digital health technology experience, we're empowering and incentivizing members to take a proactive approach to their health and wellbeing, helping them live better, healthier lives.”