Keurig sponsors NFL
By Rob Bale
Coffee maker company Keurig Canada has signed a multi-year sponsorship agreement with the National Football League. The company will now be the official coffee maker of the NFL in Canada. The agreement includes retail marketing, advertising, content creation, contests and during-game brand exposure. Keurig will attempt to depict coffee and football as a “shared morning ritual.”
“Our vision is to make Keurig an essential part of fans' routines, creating a seamless connection between the energy of football and the invigorating power of our coffee,” said Jean-Philippe Leblanc, vice-president of coffee at Keurig Dr Pepper Canada. “We're not just brewing coffee. We're brewing excitement for the game.”
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