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NFL Canada hires TTG Partnerships
By Adnews Staff
Football company NFL Canada has retained TTG Partnerships of Toronto as its sponsorship sales agency in Canada. NFL Canada manages the business of the National Football League in Canada, including media, marketing, corporate sponsorships and consumer products. The assignment includes creative development, experiential initiatives and brand awareness initiatives.
"TTG has the experience building highly successful marketing and partnership strategies for international and domestic sport properties within Canada," said David Thomson, managing director of NFL Canada. "From the Vancouver 2010 Olympic and Paralympic Winter Games, to rugby's Canada Sevens, their track record is proven. We are proud to welcome TTG into the NFL family and work together to strengthen the brand and game of football within Canada."