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NFL signs representation deal with Cue Digital Media
By Adnews Staff
The National Football League has signed a two-year agreement with Cue Digital Media of Toronto to provide advertising sales representation for its NFL.com website in Canada. The agreement also includes the mobile version of the site. The website provides scores, news and statistics about NFL games and players, as well as a fantasy football feature. During the 2014/15 season, sponsorship options on the site include advertising banners, page skins and pre-roll video.
"Cue Digital Media has shown a true understanding of the digital advertising market in Canada," said Dan Quinn, managing director of NFL Canada. "We are confident Cue Digital Media will leverage its experience and resources to pair the NFL in Canada with many leading advertisers and brands."