Advil sponsors NFL in Canada
By Derek Winkler
Consumer healthcare company Haleon has signed a sponsorship agreement with the National Football League making its Advil brand the official pain relief sponsor of the league in Canada. The sponsorship coincided with a new advertising campaign featuring Chase Brown, a Canadian football player who plays for the Cincinnati Bengals. The campaign will run through the football season and will include television, out-of-home and digital advertising, along with social media content, public relations and retail promotion.
“Advil is excited to bring this campaign to Canadians as we continue to help them tackle their pain,” said Amrita Maharajh, senior brand manager for Advil.
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