Visit California sponsors NFL in Canada
By Rob Bale
Tourism organization Visit California has signed-on as a sponsor of the National Football League in Canada. The sponsorship begins with a Super Bowl event in Toronto on Feb. 8. Visit California will host an interactive field goal simulator and contest at the event, with one attendee winning a sports-themed trip to California. The agreement runs through 2027 and includes NFL sponsorship rights for Visit California in Mexico, Australia and the United Kingdom in addition to Canada.
“California is the ultimate playground for all sports fans,” said Caroline Beteta, president and CEO of Visit California. “Partnering with the NFL in international markets like Canada strengthens our connection with fans across the globe and highlights California's iconic destinations and world-class sports experiences, anchored by hosting the next two Super Bowls.”