Wagepoint debuts new branding
By Rob Bale
Calgary-based payroll software company Wagepoint has undertaken a rebranding initiative. According to the company, its updated visual identity is intended to reflects its growth and its efforts to provide a simpler payroll experience for small businesses. The introduction of this new branding is timed to coincide with the upcoming release of new product updates.
“In my first six months leading Wagepoint, the impact our team has on the Canadian small business ecosystem was immediately clear, and we knew our brand needed to reflect the strength of what we're building,” said Ben Richmond, CEO of Wagepoint. “Today’s brand refresh marks a milestone and sets the stage for several meaningful announcements we'll be sharing in the months ahead.”