Belairdirect hires Rethink
By Derek Winkler
Insurance company Belairdirect has retained Rethink as its brand marketing and creative agency of record. The agency won the account in a review process. According to the company, Belairdirect is seeking to “evolve” its brand direction and creative, while keeping established assets such as its Little Knight spokescharacter. Advertising for Belairdirect was previously handled by Sid Lee.
“After a rigorous review process, we are thrilled to welcome Rethink as our new agency of record to support our internal team and elevate the brand to new heights,” said Bryan Dinh, brand, digital and growth marketing vice-president at Belairdirect. “This partnership represents a significant step forward in Belairdirect’s creative evolution, promising new and innovative ways to connect with customers at every stage of their home and auto insurance journey.”