Belairdirect begins Bill-Free Decade contest
By Rob Bale
Insurance company Belairdirect has begun a contest promotion in Ontario called “Win a Bill-Free Decade.” Consumers in that province can enter by requesting an insurance quote from the company. Existing customers will be entered automatically. Until Dec. 13, one randomly-selected winner per month will receive $30,000 they can use to pay their bills over the next ten years. The contest is being promoted with radio and online advertising, as well as social media content. The promotion was developed by Rethink. Media work is being handled by Touché Montreal, with digital support from Rocketer and influencer relations by Clark.
“Getting an insurance quote with belairdirect is simple,” said Bryan Dinh, vice-president of brand, digital and growth marketing at Belairdirect. “We wanted to find a way to make it rewarding too, so we created a contest that gives three lucky winners $30,000 each and provides extra peace of mind by helping cover their bills for years to come.”