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Nissan conducts Sets You Free campaign

Automobile brand Nissan Canada has begun a new campaign called “Sets You Free.” Developed by Juniper Park TBWA and Tam-Tam TBWA, the campaign uses the theme that there is a Nissan vehicle to match the personality of any driver. It features actress Karine Vanasse, the brand’s spokesperson in Quebec, who depicts various personalities in a range of the company’s products, including the Nissan Z, Rogue and Pathfinder. The national campaign consists of television, digital, social media and display advertising.

“Our vehicles are built to serve functional purposes, but there is a very emotional aspect to driving,” said Alannah David-Clark, senior manager of marketing communications at Nissan Canada. “The message of enjoying your drive is really the core of this campaign, connecting live moments and different aspects of people’s personalities in a lighthearted way. We really enjoyed seeing the campaign come to life and hope it resonates with Canadians.”

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