Oxio conducts campaign
By Rob Bale
Internet service provider Oxio has begun an advertising campaign called “Made to Internet” to promote its expansion. Developed by Juniper Park TBWA of Toronto, the campaign focuses on the company’s lack of hidden fees or long-term contracts, as well as its reliability and customer service. It makes use of animated videos depicting “real moments when good Internet is needed most.” These are accompanied by out-of-home advertising, social media contet and online display ads. Media work is being handled by Touche Media. Content marketing is being conducted by Bolt Content. The campaign is running in Ontario, Quebec, British Columbia and Alberta.
“We’re thrilled to launch this campaign that will propel our sustained growth in Canada,” said Pénélope Asselin Forcier, marketing director at Oxio. “In a world where consumers are bombarded with advertising and we’re competing for attention, we set out to create a differentiated and compelling story that will make Oxio stand out and show the new generation of Canadians a refreshing alternative in the telco industry. Partnering with Juniper was exhilarating in a way that they instantly understood our vision and ambition for the brand.”